Marketing & GTM Engineering
We turn a constrained market into a compounding advantage.
Marketing and GTM Engineering at hx operate at the intersection of demand generation, systems thinking and constrained markets: where every account matters and GTM is a second product.
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We take work seriously, not ourselves
Explore our Teams
How we're structured
Marketing
Building brand and demand across the full customer lifecycle. We experiment constantly, stay involved from first touch to expansion, and use AI to focus on strategy over busy work.
Growth Development Reps (GDRs)
Embedded in sales pods, owning growth for specific accounts. We design bespoke plays, run field events, and do whatever it takes to move critical relationships forward. High judgement, not high volume.
GTM Ops & Engineering
Building the systems, data and AI that power GTM. We work in sprints like a product team, creating tools that give everyone a single view of the customer. GTM as product, not admin.
Team’s personal
milestones
Sarah and Laura completed the NYC marathon last year!
Franki crochets baby Octopuses!
Matt's a sponsored New Balance Athlete for running!
Sam has completed an Ironman!
Conall starred as Toad in a production!
Deyan has extremely good knowledge of French wine!
Mehmet and Meredith have encyclopaedic knowledge of movies!
Varun's a surfing superstar!
Sim's Dungeons and Dragons nights are legendary!
Kate Hillier-Isaac
VP Revenue Operations & Intelligence
our team
Who you’ll build with
Those shaping what others won’t even try
Could this be the place that changes your trajectory?
It might just be.
The patterns of our very best Marketing & GTM people
They're comfortable with constant change
No one here is doing the same job they were a year ago. Roles evolve as the company and market evolve. They adapt without losing momentum.
They experiment, measure, and evolve
They try things, instrument them, and learn from them. They're honest about what worked and what didn't. Experimentation isn't tolerated here - it's expected.
They keep ego in check
They don't need to be the smartest person in the room. They want to be surrounded by people who stretch them. They take the work seriously, not themselves.
What the environment gives back
Compressed, compounding growth
We learn more in our first year than most people learn in five years elsewhere. The pace doesn't slow - it accelerates. We cringe at last year's work in the best possible way.
The most future-ready in your craft
We're working in an AI-native GTM organisation that's inventing the playbook others will follow. We leave here ahead of where the market is going.
Growth that compounds through depth
We develop technical fluency, platform thinking and AI literacy together. The learning curve is steep, but it is cumulative - not episodic.
The Anatomy of an hxer
No perfect fit today? Let’s stay in touch.
Our talent pool is how we stay in touch with people we’d genuinely like to work with. You’ll hear about what we’re building, how our teams are evolving, and where new opportunities are emerging.
If hx might be a place you want to work in the future, you can join below.
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