Marketing & GTM Engineering

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Meet the

Marketing & GTM Engineering

team

We turn a constrained market into a compounding advantage.

Marketing and GTM Engineering at hx operate at the intersection of demand generation, systems thinking and constrained markets: where every account matters and GTM is a second product.

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Explore our Teams

Marketing

Marketing at hx builds authority and demand in a niche, technical space. We craft narratives, campaigns and experiences for a known universe of accounts, and we stay involved from first engagement through to customer success. This is deep, strategic B2B marketing, not template-driven volume work.

Marketing

Growth Development Reps (GDRs)

GDRs at hx are not measured by dials and volume. We own growth in specific pods, acting as a hybrid of SDR, ABM operator and field marketer. We create bespoke plays, build real relationships and do whatever it takes to move critical accounts forward with our sales partners.

GDR's

GTM Ops and Eng

GTM Ops & Engineering treats GTM as a second product. We use data, engineering and AI to understand the market deeply, design processes that reflect real buyer journeys, and build internal tools that give every GTM team a single, coherent view of the customer.

GTM Ops and Eng

Marketing

Growth Development Reps (GDRs)

GDR's

GTM Ops and Eng

GTM Ops & Engineering treats GTM as a second product. We use data, engineering and AI to understand the market deeply, design processes that reflect real buyer journeys, and build internal tools that give every GTM team a single, coherent view of the customer.

GTM Ops and Eng

Marketing

Growth Development Reps (GDRs)

GDR's

GTM Ops and Eng

GTM Ops & Engineering treats GTM as a second product. We use data, engineering and AI to understand the market deeply, design processes that reflect real buyer journeys, and build internal tools that give every GTM team a single, coherent view of the customer.

GTM Ops and Eng

How we're structured

One function, three engines working together

Marketing

Building brand and demand across the full customer lifecycle. We experiment constantly, stay involved from first touch to expansion, and use AI to focus on strategy over busy work.

Growth Development Reps (GDRs)

Embedded in sales pods, owning growth for specific accounts. We design bespoke plays, run field events, and do whatever it takes to move critical relationships forward. High judgement, not high volume.

GTM Ops & Engineering

Building the systems, data and AI that power GTM. We work in sprints like a product team, creating tools that give everyone a single view of the customer. GTM as product, not admin.

We take work seriously, not ourselves

Kate Hillier-Isaac

VP Revenue Operations & Intelligence

our team

Who you’ll build with

Those shaping what others won’t even try

No team members found for “Marketing & GTM Engineering”.

Team’s personal
milestones

Sarah and Laura completed the NYC marathon last year!
Franki crochets baby Octopuses!
Matt's a sponsored New Balance Athlete for running!
Sam has completed an Ironman!
Conall starred as Toad in a production!
Deyan has extremely good knowledge of French wine!
Mehmet and Meredith have encyclopaedic knowledge of movies!
Varun's a surfing superstar!
Sim's Dungeons and Dragons nights are legendary!

Could this be the place that changes your trajectory?
It might just be.

The patterns of our very best Marketing & GTM people

They're comfortable with constant change

No one here is doing the same job they were a year ago. Roles evolve as the company and market evolve. They adapt without losing momentum.

They experiment, measure, and evolve

They try things, instrument them, and learn from them. They're honest about what worked and what didn't. Experimentation isn't tolerated here - it's expected.

They keep ego in check

They don't need to be the smartest person in the room. They want to be surrounded by people who stretch them. They take the work seriously, not themselves.

What the environment gives back

Compressed, compounding growth

We learn more in our first year than most people learn in five years elsewhere. The pace doesn't slow - it accelerates. We cringe at last year's work in the best possible way.

The most future-ready in your craft

We're working in an AI-native GTM organisation that's inventing the playbook others will follow. We leave here ahead of where the market is going.

Growth that compounds through depth

We develop technical fluency, platform thinking and AI literacy together. The learning curve is steep, but it is cumulative - not episodic.

The Anatomy of an hxer

Ideas aren't identity
Takes ownership without waiting for permission
Comfortable with ambiguity
Ownership beyond role
Low ego, high standards
Bias for depth
Intellectually curious
Commercially aware
Self-disciplined

Ideas aren't identity
Takes ownership without waiting for permission
Comfortable with ambiguity
Ownership beyond role
Low ego, high standards
Bias for depth
Intellectually curious
Commercially aware
Self-disciplined

Ideas aren't identity
Takes ownership without waiting for permission
Comfortable with ambiguity
Ownership beyond role
Low ego, high standards
Bias for depth
Intellectually curious
Commercially aware
Self-disciplined

No perfect fit today? Let’s stay in touch.

Our talent pool is how we stay in touch with people we’d genuinely like to work with. You’ll hear about what we’re building, how our teams are evolving, and where new opportunities are emerging.

If hx might be a place you want to work in the future, you can join below.

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