Marketing & GTM Engineering

hub

Meet the

Marketing & GTM Engineering

team

We turn a constrained market into a compounding advantage.

Marketing and GTM Engineering at hx operate at the intersection of demand generation, systems thinking and constrained markets: where every account matters and GTM is a second product.

Explore our Teams

Marketing

Marketing at hx builds authority and demand in a niche, technical space. You craft narratives, campaigns and experiences for a known universe of accounts, and you stay involved from first engagement through to customer success. This is deep, strategic B2B marketing, not template-driven volume work.

Marketing

Growth Development Reps (GDRs)

GDRs at hx are not measured by dials and volume. You own growth in specific pods, acting as a hybrid of SDR, ABM operator and field marketer. You create bespoke plays, build real relationships and do whatever it takes to move critical accounts forward with your sales partners.

GDR's

GTM Ops and Eng

GTM Ops & Engineering treats GTM as a second product. You use data, engineering and AI to understand the market deeply, design processes that reflect real buyer journeys, and build internal tools that give every GTM team a single, coherent view of the customer.

GTM Ops and Eng

Marketing

Marketing at hx builds authority and demand in a niche, technical space. You craft narratives, campaigns and experiences for a known universe of accounts, and you stay involved from first engagement through to customer success. This is deep, strategic B2B marketing, not template-driven volume work.

Marketing

Growth Development Reps (GDRs)

GDRs at hx are not measured by dials and volume. You own growth in specific pods, acting as a hybrid of SDR, ABM operator and field marketer. You create bespoke plays, build real relationships and do whatever it takes to move critical accounts forward with your sales partners.

GDR's

GTM Ops and Eng

GTM Ops & Engineering treats GTM as a second product. You use data, engineering and AI to understand the market deeply, design processes that reflect real buyer journeys, and build internal tools that give every GTM team a single, coherent view of the customer.

GTM Ops and Eng

Marketing

Marketing at hx builds authority and demand in a niche, technical space. You craft narratives, campaigns and experiences for a known universe of accounts, and you stay involved from first engagement through to customer success. This is deep, strategic B2B marketing, not template-driven volume work.

Marketing

Growth Development Reps (GDRs)

GDRs at hx are not measured by dials and volume. You own growth in specific pods, acting as a hybrid of SDR, ABM operator and field marketer. You create bespoke plays, build real relationships and do whatever it takes to move critical accounts forward with your sales partners.

GDR's

GTM Ops and Eng

GTM Ops & Engineering treats GTM as a second product. You use data, engineering and AI to understand the market deeply, design processes that reflect real buyer journeys, and build internal tools that give every GTM team a single, coherent view of the customer.

GTM Ops and Eng

How we're structured

One function, three engines working together

One function, three engines working together

Marketing

Building brand and demand across the full customer lifecycle. You experiment constantly, stay involved from first touch to expansion, and use AI to focus on strategy over busy work.

Growth Development Reps (GDRs)

Embedded in sales pods, owning growth for specific accounts. You design bespoke plays, run field events, and do whatever it takes to move critical relationships forward. High judgement, not high volume.

GTM Ops & Engineering

Building the systems, data and AI that power GTM. You work in sprints like a product team, creating tools that give everyone a single view of the customer. GTM as product, not admin.

We take work seriously, not ourselves

Kate Hillier-Isaac

VP Revenue Operations & Intelligence

our team

Who you’ll build with

Those shaping what others won’t even try

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Alisha Panter

Senior Marketing Operations Manager

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Alice Trew

GTM Intelligence & Operations Manager

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Adam Wight

Senior SDR

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Jamie Wilson

VP Strategy & Product Marketing

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Varun Kabbin

Market Intelligence & GTM Strategy Analyst

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Conall McCoy

Senior SDR

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Matt Holman

Account Based Marketing Manager

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Sim Ahmed

Customer Marketing Manager

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Charlotte Allen

Head of Revenue Operations

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Jason Ekundayo

Product Marketing Manager

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Pranav Sivakumar

AI Builder & Automation Intern

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Samuel Hyde

Senior Sales Development Manager

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Tom Sykes

Product Marketing Manager

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Chris Camps

Senior Product Marketing

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Meredith Esquivel

Senior Product Marketing Manager

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Sarah Pulatie

Growth Marketing Manager

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Kate Hillier Isaac

VP Revenue Operations & Intelligence

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Deyan Atanasov

Director, Corporate Marketing

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Troy Smith

GTM Systems Admin

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Ellie Mercer

Partner Marketing Manager

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Laura Doherty-Creamer

North America Growth Lead

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David Spitz

Chief Marketing & Strategy Officer

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Sarah Rogers

Field Marketing Manager

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Mehmet Karakoch

Product Marketing Manager

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Franki Chaffin-Edwards

Senior Manager of Content, Communications & PR

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Colin Stockman

RevOps Data Engineer

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Alisha Panter

Senior Marketing Operations Manager

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Alice Trew

GTM Intelligence & Operations Manager

Image

Adam Wight

Senior SDR

Image

Jamie Wilson

VP Strategy & Product Marketing

Image

Varun Kabbin

Market Intelligence & GTM Strategy Analyst

Image

Conall McCoy

Senior SDR

Image

Matt Holman

Account Based Marketing Manager

Image

Sim Ahmed

Customer Marketing Manager

Image

Charlotte Allen

Head of Revenue Operations

Image

Jason Ekundayo

Product Marketing Manager

Image

Pranav Sivakumar

AI Builder & Automation Intern

Image

Samuel Hyde

Senior Sales Development Manager

Image

Tom Sykes

Product Marketing Manager

Image

Chris Camps

Senior Product Marketing

Image

Meredith Esquivel

Senior Product Marketing Manager

Image

Sarah Pulatie

Growth Marketing Manager

Image

Kate Hillier Isaac

VP Revenue Operations & Intelligence

Image

Deyan Atanasov

Director, Corporate Marketing

Image

Troy Smith

GTM Systems Admin

Image

Ellie Mercer

Partner Marketing Manager

Image

Laura Doherty-Creamer

North America Growth Lead

Image

David Spitz

Chief Marketing & Strategy Officer

Image

Sarah Rogers

Field Marketing Manager

Image

Mehmet Karakoch

Product Marketing Manager

Image

Franki Chaffin-Edwards

Senior Manager of Content, Communications & PR

Image

Colin Stockman

RevOps Data Engineer

Image

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Alisha Panter

Senior Marketing Operations Manager

Image

Alice Trew

GTM Intelligence & Operations Manager

Image

Adam Wight

Senior SDR

Image

Jamie Wilson

VP Strategy & Product Marketing

Image

Varun Kabbin

Market Intelligence & GTM Strategy Analyst

Image

Conall McCoy

Senior SDR

Image

Matt Holman

Account Based Marketing Manager

Image

Sim Ahmed

Customer Marketing Manager

Image

Charlotte Allen

Head of Revenue Operations

Image

Jason Ekundayo

Product Marketing Manager

Image

Pranav Sivakumar

AI Builder & Automation Intern

Image

Samuel Hyde

Senior Sales Development Manager

Image

Tom Sykes

Product Marketing Manager

Image

Chris Camps

Senior Product Marketing

Image

Meredith Esquivel

Senior Product Marketing Manager

Image

Sarah Pulatie

Growth Marketing Manager

Image

Kate Hillier Isaac

VP Revenue Operations & Intelligence

Image

Deyan Atanasov

Director, Corporate Marketing

Image

Troy Smith

GTM Systems Admin

Image

Ellie Mercer

Partner Marketing Manager

Image

Laura Doherty-Creamer

North America Growth Lead

Image

David Spitz

Chief Marketing & Strategy Officer

Image

Sarah Rogers

Field Marketing Manager

Image

Mehmet Karakoch

Product Marketing Manager

Image

Franki Chaffin-Edwards

Senior Manager of Content, Communications & PR

Image

Colin Stockman

RevOps Data Engineer

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Team’s personal
milestones

  • Sarah and Laura completed the NYC marathon last year!

    Franki crochets baby Octopuses!

    Matt's a sponsored New Balance Athlete for running!

    Sam has completed an Ironman!

    Conall starred as Toad in a production!

    Deyan has extremely good knowledge of French wine!

    Mehmet and Meredith have encyclopaedic knowledge of movies!

    Varun's a surfing superstar!

    Sim's Dungeons and Dragons nights are legendary!

The right environment

changes everything.

To thrive in

Marketing & GTM Engineering

at hx, you will need

The patterns of our very best Marketing & GTM people

They're comfortable with constant change

No one here is doing the same job they were a year ago. Roles evolve as the company and market evolve. You adapt without losing momentum.

They experiment, measure, and evolve

They try things, instrument them, and learn from them. They're honest about what worked and what didn't. Experimentation isn't tolerated here - it's expected.

They keep ego in check

You don't need to be the smartest person in the room. You want to be surrounded by people who stretch you. You take the work seriously, not yourself.

What the environment gives back

Compressed, compounding growth

You'll learn more in your first year than most people learn in five years elsewhere. The pace doesn't slow - it accelerates. You'll cringe at last year's work in the best possible way.

The most future-ready in your craft

You're working in an AI-native GTM organisation that's inventing the playbook others will follow. You leave here ahead of where the market is going.

Growth that compounds through depth

You develop technical fluency, platform thinking and AI literacy together. The learning curve is steep, but it is cumulative - not episodic.

The Anatomy of an hxer

  • Ideas aren't identity

  • Takes ownership without waiting for permission

  • Comfortable with ambiguity

  • Ownership beyond role

  • Low ego, high standards

  • Bias for depth

  • Intellectually curious

  • Commercially aware

  • Self-disciplined

  • Ideas aren't identity

  • Takes ownership without waiting for permission

  • Comfortable with ambiguity

  • Ownership beyond role

  • Low ego, high standards

  • Bias for depth

  • Intellectually curious

  • Commercially aware

  • Self-disciplined

  • Ideas aren't identity

  • Takes ownership without waiting for permission

  • Comfortable with ambiguity

  • Ownership beyond role

  • Low ego, high standards

  • Bias for depth

  • Intellectually curious

  • Commercially aware

  • Self-disciplined

No perfect fit today? Let’s stay in touch.

Our talent pool is how we stay in touch with people we’d genuinely like to work with. You’ll hear about what we’re building, how our teams are evolving, and where new opportunities are emerging.

If hx might be a place you want to work in the future, you can join below.

Join our Talent Pool →

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FAQs

01

How complex is the integration and set-up?

02

Is the triage system a black box?

03

What submission formats do you support?

04

What are the main differences between hx's Submission and Triage solution and other similar tools?

FAQs

01

How complex is the integration and set-up?

02

Is the triage system a black box?

03

What submission formats do you support?

04

What are the main differences between hx's Submission and Triage solution and other similar tools?

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© 2025 hyperexponential

QMS Certificate No. 306072018

© 2025 hyperexponential

QMS Certificate No. 306072018